Business actor engagement: Foundations, developments and opportunities

著录项

• 来源
  《Industrial marketing management》 |2019年第7期|1-3|共3页
• 作者

  Conduit Jodie; Karpen Ingo O.; Plewa Carolin; Kleinaltenkamp Michael;

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• 作者单位

  Univ Adelaide Adelaide Business Sch 10 Pulteney St Adelaide SA 5005 Australia;

  RMIT Univ Grad Sch Business & Law 379-405 Russell St Melbourne Vic 3000 Australia|Copenhagen Business Sch Dept Mkt Solbjerg P1 3 DK-2000 Frederiksberg Denmark;

  Univ Adelaide Entrepreneurship Commercialisat & Innovat Ctr 10 Pulteney St Adelaide SA 5005 Australia;

  Free Univ Berlin Sch Business & Econ Arnimallee 11 D-14195 Berlin Germany;

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• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词