The impact of external involvement on new product market performance An analysis of mediation and moderation

Zhang Huiying; Yang Fan

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The impact of external involvement on new product market performance An analysis of mediation and moderation

机译：外部参与对新产品市场绩效的影响调解与节制分析

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摘要

Purpose - The purpose of this paper is to bridge the gap in understanding the effects of external involvement on new product market performance. Particularly, the authors investigate the mediating effects of speed-to-market of new products and moderating effects of information technology (IT) implementation.

机译：目的-本文的目的是弥合在了解外部参与对新产品市场表现的影响方面的差距。特别是，作者研究了新产品上市速度的中介效应和信息技术（IT）实施的适度效应。

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来源
《Industrial management & data systems》 |2016年第8期|1520-1539|共20页
作者
Zhang Huiying; Yang Fan;
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作者单位

Tianjin Univ, Coll Management & Econ, Tianjin, Peoples R China;

Tianjin Univ, Coll Management & Econ, Tianjin, Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Customer involvement; IT implementation; New product market performance; Speed-to-market of new products; Supplier involvement;

机译：客户参与;IT实施;新产品市场绩效;新产品上市速度;供应商参与;

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2. Examining the simultaneous impact of market newness and product innovativeness on the organisational integration-new product market success relationship: a moderation study [J] . Murray R. Millson International Journal of Technology Intelligence and Planning . 2013,第2期

机译：研究市场创新和产品创新对组织整合与新产品市场成功关系的同时影响：一项适度研究
3. External involvement and firm performance: is time-to-market of new products a missing link? [J] . Taiwen Feng, Linyan Sun, Amrik S. Sohal, International Journal of Production Research . 2014,第3a4期

机译：外部参与和公司绩效：新产品上市时间是否缺失？
4. External Involvement and New Product Performance: The Mediating Role of New Product Advantage [C] . Wei Liu, Huiying Zhang, Fan Yang International Conference on Management Science and Engineering Management . 2015

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6. Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship [O] . Anni Zhao, Xinhua Bi, Lei Han 2021

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7. The impacts of customer empowerment on new product and firm performance: performance effects and contextual considerations of involving customers in new product development [O] . Silverang Tuomas 2015

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The impact of external involvement on new product market performance An analysis of mediation and moderation

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