DELIVERING SOLUTIONS

摘要

When it comes to penetrating new markets, service and knowledge are the surest ways to make an impact. Just ask Dick Schmid, vice president of marketing for Crescent Electric Supply, an electrical distributorship that made a name for itself selling to electrical contractors throughout the Midwest in the early to mid-20th century. When Crescent decided to tackle the industrial automation and control market in the 1980s, its managers knew that hands-on service and technical know-how were prerequisites for success. So they did their homework and came prepared.