Price Shoppers come in all shapes and sizes and represent less than 20 percent of the market. My company's research indicates it is about one-in-six. Understanding the type of price shopper you're selling to will help you maintain your sanity and your margins. They buy because it's cheap. Whether it's a lack of resources or self-control, they can't pass up a sale sign. When you're cleaning out the warehouse to make room for new products, bargain hunters can be part of your cleaning crew.
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