Cross-Cultural Communication, Theory and Practice

摘要

In today's globally-connected world so many of us deal with people from cultures other than our own. We may work in organisations that buy or sell internationally (and often both), or who have operations based outside of the UK. We may participate in projects with international teams. We may work for public bodies or NGOs who have international duties. Or we may train people - either from cultures other than our own or who will be working overseas. In this respect, having a better insight into the differences that exist between cultures and a greater understanding of how to cater for these differences is a valuable asset. For both the novice and the experienced practitioner this book should prove to be a most useful addition to the bookshelf.