The North American wide-format inkjet printing market, valued at over $20.3 billion in 2014, is projected to grow to $24.4 billion in 2018. Growth in wide-format inkjet printing is contingent on two major factors: 1) The conversion of traditionally analog printed display graphics into digitally printed display graphics; 2) The development of new applications enabled by innovative ink and media that can be digitally printed. A new 2015 PRIMIR study, "Wide-format InkJet Printing Trends & Opportunities," identifies equipment and media currently in use and explores emerging trends in technologies and applications. According to the study, the top three applications that buyers reported purchasing are banners, posters and signs. By comparison, wide-format print service providers (PSPs) indicated that their top five most commonly produced products are banners, signs, posters, presentation graphics and point-of-purchase graphics.
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