Rive Gauche REVIVAL

摘要

What do you do when you lose your chef who created a thriving restaurant concept and, in turn, that concept loses some of its cache? For the Rive Gauche Restaurant & Bar in the renowned Baur au Lac hotel in Zurich, it meant starting over. The management team decided to close the 7-year-old establishment to reposition it with the goal of attracting a younger and trendier clientele. To accomplish that aim, for the first time in the hotel's long history, the management team looked outside its own skills set to bring in a company whose sole business is creating and operating stand-alone restaurants. It wanted to find a partner to help with concept creation, design, staffing and marketing for the "new" Rive Gauche and chose Zurich-based Five AG to undertake the challenge of creating a new destination restaurant.