Worldwide while the timing and the severity of an avian flu pandemic are difficult to predict, companies should not gamble with preparedness. A pandemic would likely devastate many areas of the world and requires crisis management planning on a global level. For the hotel industry, the effects could be even greater with both guests and employees to consider. So what can hoteliers do? For one, look to the recent past. From 9/11 and SARS to the Thailand tsunami and Hurricane Katrina, the hotel industry has faced unprecedented challenges over the last few years and can learn from each of them to develop a comprehensive set of tools—from scenario planning to risk mitigation strategies—to handle an avian flu crisis.
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