ShopNBC Focus Shift Good for Home

摘要

During the first nine months of the year, ShopN-BC's new customer rates were up 86% for the home category.rnFrank Elsenbast, svp, cfo, explained in a conference call with analysts last week that the company allocated more air time to categories such as home and health and beauty during the quarter and reduced air time dedicated to higher-ticket consumer electronics products.