Bigresearch: Consumers Focused on Needs, not Wants this Holiday

摘要

This holiday, consumers will be shopping for more needs than wants, as less than a third feel very confident about the chances for a strong economy, according to consumer research firm Bigresearch's October Consumer Intentions & Actions (CIA) survey.rnBigresearch monitors more than 8,000 consumers each month for its CIA report. This month, the survey was conducted from Oct. 5 to 12.