JCPenney 'Optimistic' on Home Business

摘要

"It's a journey, not a project," said Myron (Mike) Ullman III, chairman and ceo of JCPenney, addressing financial analysts at the Goldman Sachs 2010 Global Retailing Conference earlier this month. "A 108-year-old company is not going to take 108 years to get there," he quipped, adding that JCP has a five-year plan to achieve a 10% operating profit level.rnA large part of that plan isrnmerchandising-based, and perhaps the single most vital part is the Liz Claiborne launch, now underway in core apparel and fashion accessory categories. Ullman said the early consumer response to the launch has been "well ahead of our projections," encouraging for a company that sees national brands as a way to recapture margin dollars.