WSL Tracks Male Shoppers

摘要

Men spend more freely than women, rely more heavily on online product reviews and are more apt to ask a sales associate for assistance, according to new research from WSL. "There are a number of assumptions associated with the way men shop, and the reality is that many of them are just not true," said Wendy Liebmann, ceo of WSL. "Men are consistently more optimistic about their finances than women, which makes them more inclined to spend than their female counterparts, even in a shaky economy.