WSL: Social Networking Impacts Shopping

摘要

WSL Strategic Retail is out with a new study that finds 75% of shoppers participated in social networking in the past month - and 45% used their social networking site for shopping activity.rn"Social media influences buying. It is broader than kids talking to each other on Facebook or following a Tweet. It is about moms,rnmen and Boomers tapping and clicking onto sites that tell them what to buy and where," said Wendy Liebmann, ceo of WSL Strategic Retail.