Dillard's Becoming Less Promotional In Home

摘要

Guiding a walk-through of Dillard's NorthPark Mall store in Dallas last week, company chairman and ceo William Dillard III touched on a few company initiatives. In the home department, he said the company is tacking away from a concentration on promotional pricing to create more balance amore pricing tiers. Dillard's is also shifting toward more contemporary looks, the company announced in a recap of his remarks. Sales in home and furniture were down "significantly" during the first quarter, but gross margin was up "significantly," according to the company.