PoP goes the showroom!

摘要

Pop up stores have been a growing trend over the past few years, some with negative connotations of filling vacant storefronts for faltering urban economies or with seasonal merchandise. Others are dubbed flash retail, lending hip allure with popular brands. Many times the operations are associated with larger department stores or specialty shops. The urgency tactic of a limited run retail venture has been successful in prompting even today's savvy shoppers to make purchases.