See No Digital, Hear No Digital, Speak No Digital: An Industry in Search of Itself―Part II: Going Back Upstream

摘要

Jim Sullivan is chairman of the board at Printable.com, a company that offers hosted application services for printing companies. Sullivan's career in the printing industry includes stints as the chairman and CEO of Sullivan Communications, president and CEO of Maxwell Communications, and president of R.R. Donnelley's book and magazine groups. He is an industry veteran who has embraced change in the printing process. Before the industry can tap the full potential of digital technology, Sullivan believes it will have to retool. "You're going to have to see an infrastructure and an umbrella, but before that happens — and maybe much before it happens — you're will see an awful lot of new capital spending," he says. "I think the capital spending and the re-equipping of this industry during the next 10 years is going to be absolutely huge."