He isn't the only high-profile chief exec calling for 'another way'. Paul Polman, CEO at Unilever, has publicly said he wants an "equitable, sustainable capitalism". Ian Cheshire of Kingfisher has argued that "instead of the goal of maximum linear growth in GDP, we should be thinking of maximum wellbeing for minimal planetary input. That starts to challenge business to go beyond efficiency gains, useful though they are, and really redesign their business models".
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