Intellectual Property and Business: The Power of Intangible Assets

摘要

This volume aims to address as to why the protection of intellectual property (IP) is important for any business firms. This book maps the broad contours of what owners and managers need to know to effectively manage, monetize and defend their IP. Extensive practical insights from the authors make this book important not just for legal scholars but also for policy makers, academicians and business community in general. It has been published by SAGE Publications and very systemically arranged to present the 10 chapters. Intellectual Property Rights (IP) is the biggest asset class on the planet in terms of value estimated to be at least US $ 5.5 trillion in the United States alone. This premise is encapsulated in the introductory chapter that discusses about IP protection and which IP should the organization protect? The concepts of IP are demonstrated through case studies in all the chapters.