Technology Is Making Print Come Alive

摘要

Today brochures, print ads, and direct mail pieces account for more than 85% of total print industry revenue. News reading is still 96% print. You may think these facts would stop some media sources from claiming that print is dead, but that's not the case. The truth is print is not dead-it's just part of a bigger picture. In the age of the multimedia campaign, print is a significant part of the evolving media model. Today integrated marketing is the ideal solution for more than 76% of small businesses, according to a recent Pitney Bowes survey. Infact, Printing Industries of America's own Value of Print campaign illustrates this approach by integrating print, Web, and a mobile app to promote the vitality of print.