The Innovator's Way: Essential Practices for Successful Innovation

摘要

Using the succinct definition that innova- tion "is the adoption of new practice in a community," Denning and Dunham set out to present the essential arguments and tools to effect a dramatic increase in the financial success rate of business innovation from its current level of only 4%. Their primary objective is to help develop an understanding of innova- tion that will guide effective action.