Good Humor-Breyers Scoops Up Success

摘要

Innovation is paramount at Unilever's Good Humor-Breyers ice cream brands. "We are constantly thinking about new ways our consumers can enjoy ice cream, ice pops and novelty dessert products," states Dan Hammer, vice president of marketing for Unilever Ice Cream. "We constantly challenge ourselves to keep our offerings fresh and fun, while maintaining relevancy among consumers of all ages." He adds that this includes everyone from "kids enjoying the coolness of Popsicle ice pops in the summertime, to adults looking to satisfy a sweet tooth craving in the evening." As the marketplace continuously evolves, Good Humor-Breyers deems it critical to stay on top of consumer trends, health trends, and the latest licensing opportunities.