Absolut Chaos

摘要

It's a windy evening in manhattan and bar operator Steven Greenberg is surrounded by beautiful people mingling over $14 cocktails in High Bar at the Hotel Gansevoort. Greenberg, sampling vodka, takes a swig of Absolut, then a sip of Grey Goose. "Can't really taste the difference," he says. His customers believe they can. Grey Goose drinks make up 17% of the bar's entire tab—more than any other single brand of alcohol. Absolut, for a long time the must-have vodka in every popular watering hole, makes up just 3%. Nationally, Absolut outsells Grey Goose 3-to-1, but the goose is gaining on it.