A Growth Market

摘要

With a wealthy class estimated to number 20 million and an increasing middle class of consumers, Brazil has become a magnet for direct foreign investment.rnWhile companies such as ThyssenKrupp of Germany, Baosteel of China, Hyundai of South Korea, Suzuki of Japan and severalrnU.S. hotel chains have established a profitable presence in the country, the economic growth over the last seven years has also been a blessing for a wide range of longstanding Brazilian companies.rnOne of these, the Ypioca Group, began cultivating sugarcane and producing cachaca, the Brazilian liquor distilled from unrefined sugarcane juice, in 1846.rnNow run by the fourth generation of the family that founded the business, Ypioca has become a conglomer-rnate of seven companies encompassing paper, cardboard and mineral water packaging, bottle manufacturing, farming, logistics and marketing, as well as cachac,a production.