A Transformation Unlike Any Other

摘要

Forbes made a little news a few weeks ago. A majority stake in our 97-year-old company, one of the most storied brands in American media history, was sold to an international investor group. So often the more things change, the more they stay the same. Certainly, our jobs are no different. We're focused on launching innovative products and crafting a content strategy for the fast-moving era of social media We've already done a lot. We put in place a people-centric magazine-cover strategy that spurred a 20% rise in readership, to 6.1 million. We launched a first-of-its-kind digital contributor network, now 1,400 strong. We transformed a website into a publishing platform, with an audience approaching 30 million who find us relevant to their lives. We developed technology to power the platform that we're licensing to others. We paved the way in native advertising-in digital and print. We convened our followers-the powerful, the influential, the up-and-comers-for summits on philanthropy, health care and other newsworthy topics.