Rewriting the Dictionary at IFT Food Expo

摘要

Every year at the IFT Annual Meeting, there seem to be certain "buzz words" that stand out. "Fat replacers," "reaction flavors," "next generation," and "clean labels" are just a few examples from the past. This year, again, there were certain words that bubbled to the surface. But while many of them sounded familiar, they actually seemed to have different meanings, at least from those I remembered in the past. These meanings often varied depending on the context they were used in, and the companies that used them. During these moments of deja vu, it was as if the dictionary itself was being rewritten.