Exportto Europe firsr before taking on China

摘要

Small UK food and drink manufacturers looking to begin exporting should focus on markets closer to home before tackling countries such as China, the Food and Drink Exporters Association (FDEA) has warned. FDEA director Sandra Sullivan said firms should start with European markets because they were better established and already represented 70% of total UK exports. "China probably isn't the right place to start. It is easier to service the closer European markets,"said Sullivan at the international food and drink event IFE, held in London last month.