Clean-label has moved beyond foods traditionally associated with natural, organic or additive free, according to new research from ingredients firm Ingredion. More than 70% of European consumers checked front-of-pack labelling claims and 60% of European consumers considered ingredients lists, the research claimed. Following the findings, Ingredion suggested to food and drink manufacturers that formulating products with simple labels using recognisable ingredients was now a "commercial necessity". Ingredion European marketing manager Mona Rademacher, said: "We know from our research that 76% of European consumers say a short, simple ingredient list is important when choosing food products.
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