More Perishables, More Supply Chain: Complexity

摘要

The recession has forced grocery shoppers in the U.S. to place an even greater emphasis on price and value. Therefore, private label brands have become more popular over the past four years, as have discount grocers and club stores. Yet, access to high quality produce and a great selection of fresh food continue to rank high on consumer surveys. In the U.S., the fresh produce industry is valued at $ 100 billion and growing. More healthy eating habits along with Americans' desire for fresh fruits and vegetables year-round are big drivers. At the same time, emerging markets in Asia, Latin America, Eastern Europe and the Middle East and Africa are adopting Westernized palates, which means more fresh (and frozen) food is being transported, oftentimes over great distances. The easing of trade restrictions and the formation of new free trade pacts is also expanding fresh food imports and exports.