100% fruit and vegetable powders offer clean-label indulgence

摘要

NAT F&V 100% fruit and vegetable powders from Naturex, Avignon, France, made with no additives and no added sugar, give food and beverage manufacturers the opportunity to tap into demand for clean label products. "Shoppers want the processed products they buy to contain the same ingredients they have in their kitchen cupboards and refrigerators at home," said Frederic Randet, business manager at Naturex. "The more natural a product is, the better a consumer feels about eating it -even if it's a treat."