Inside Hershey's most successful product launch in a decade

摘要

HERSHEY, PA. - "A chocolate lover's dream" is how The Hershey Co. describes its latest product launch, an extension of the successful Hershey's Cookie Layer Crunch line, which in its first year generated more than $100 million in'sales. The new variety, fittingly named Triple Chocolate, features milk chocolate layered with chocolate creme and chocolate cookie bits.