Wellness driving whole grain introductions

摘要

Protein, whether it is animal- or plant-based, may be on trend as product developers are working to incorporate the ingredients into an ever-widening pool of product applications. But such ingredients as whole grains, which may have ceded the spotlight, remain in demand and the subject of numerous product development efforts. Consumer perception of whole grains is strong. When asked "how would you rate the healthfulness of each of the following..." whole grains ranked third, with more than 80% of respondents to the International Food Information Council Foundation's (IFIC) Food & Health Survey 2017 identifying the ingredients as healthy. The only two ingredients to achieve a higher ranking were vitamin D and fiber.