Baked foods HEATING UP the freezer aisle

摘要

Not long ago, shoppers would enter grocery stores and leisurely add unintended purchases to their carts. Picking fresh foods along the colorful perimeter or hurriedly grabbing necessities in the middle aisles, they spent little time in the frozen section. Today, a pragmatic consumer has emerged - one who shops less often, with a plan, and who has a healthy respect for the practical frozen aisle. With the revival of home baking, family time and redefined work lives, demand for accessible quality baked foods makes the frozen marketplace a fast-growing opportunity.