SPICY PACKAGING KEEPS LEADERS FROM PLAYING KETCHUP

摘要

You can always start a debate among packaging professionals by asking what they consider the single most important function of packaging. Product protection? Convenience? Point-of-sale appeal?rnMy belief is that not only are all of these important, but they can be summed up as a single concept: Get consumers to use the stuff.rnSometimes it takes packaging for some really basic products to stress that concept. And what could be more basic than ketchup and spices?