BEHINDTHE CURTAIN OF PACKAGE DEVELOPMENT: THE 2013 STRUCTURAL PACKAGING SUMMIT TAKES CENTER STAGE

摘要

As all of us in the food and beverage industry are quite aware, there is much more to successful packaging than merely branding a new product or updating graphics. There is a great deal of sweat equity that must go into the creation of that package long before the retailer even sets eyes on the new package. All that critical work that must go on behind the scenes of package development is the focus of Packaging Strategies' Structural Packaging Summit, a conference that looks squarely at those critical steps needed in the birthing process for a new package. While that can sometimes be a challenge, this event does not shy away from showcasing the difficult process and the success stories that have helped make packaging continually relevant and viable to consumers.