Packaging does so much more than protect the product inside it, says Sabine Geldermann, director of drupa. It is an essential means of communication. Everything from required information printed on health care packaging to the rise of smart packaging, the role that printers and converters play in the packaging process cannot be overlooked. Often considered the premier industry event for printers, drupa 2016 will reflect the rise of packaging and how it has evolved into one of the strongest growth areas in the printing industry.
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