BRAND DESIGN FIRM WINS AWARD FOR GIN PACKAGE DESIGN

摘要

Aviation Gin, the flagship product of Portland-based distillery House Spirits received a new look earlier this year. The sleek clear glass bottle is reminiscent of a flask and clearly communicates the story of Aviation and House Spirits' contemporary gin-making philosophy, while encouraging the world to embrace an innovative style of gin. The bottle was developed in partnership with strategic brand design firm, Sandstrom Partners , and is now on shelves in retail stores across the U.S. The new label features aircraft imagery and decidedly American typography, designed to stand out against English competitors and reinforce Aviation as a category-defining spirit that appeals to a much broader audience.