DESIGN AWARDS PROGRAMS: WHY TO DO THEM, HOW TO WIN THEM

摘要

Design award programs offer firms more than just the chance to win a competition. However, many firms fail to appreciate what a win offers and what it takes to win. This article explains how winning a design awards program enhances your firm's image, establishing you as an industry expert and improving your reputation in the field. It also suggests ways to use a win as a catalyst for communicating your firm's expertise to current and potential customers-while increasing demand for your services. The article also describes how to improve your chances of winning an awards program. It outlines the submission process and explains how your submitted project must be both extraordinary and relevant to the competition. It also advocates that you plan and prepare your submission with care. By following the author's suggestions, firms can improve both their chances of winning design award programs and their business prospects.