HOW TO SEAL SUCCESS IN COMPETITIVE MARKETS

摘要

Fuelled by today's busy lifestyles, the convenience retail food market remains fast-moving and competitive. According to Statista, the U.S. market specifically is expected to grow annually by 2.5% CAGR between 2019 and 2023. For manufacturers, this offers plenty of opportunities but plenty of challenges as well. Although consumers require the convenience of ready-prepared or ready-to-cook foods, equally there must be no compromise on quality or freshness. In addition, in today's far more environmentally conscious world, the choice of pack format can have an influence on purchasing habits. Meanwhile, markets remain extremely competitive.