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Marketing in the 'New Normal'

机译:新常态下的营销

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Is your company, like that of so many contractors, struggling to find profitable work and sell projects at levels that sustain profitability? As one of our clients says about the current market prices, "You can't compete with stupid!"rnConstruction put in place, down by more than 24% from market peak, accounts for the largest market driver that is pushing owners to focus excessively on price (See Exhibit I). Our industry has too much competition for the available work. Expect mergers, closures and failures in abundance over the next two years. Additionally, surety losses traditionally spike for two years following every recession. All combined, these market drivers are contributing to "stupid pricing" in a market already struggling to deal with the new normal.
机译:像许多承包商一样,您的公司是否还在努力寻找有利可图的工作并以维持盈利能力的水平出售项目?正如我们的一位客户对当前的市场价格所说,“您不能与愚蠢的人竞争!” rn与市场高峰相比下降了24%以上的已建工程,是促使业主过度集中精力的最大市场驱动力价格(见图表一)。我们的行业对可用工作的竞争过多。预计在未来两年内大量合并,关闭和失败。此外,每次经济衰退后,担保损失传统上会飙升两年。所有这些市场驱动因素加在一起,正在为一个已经在努力应对新常态的市场中的“愚蠢定价”做出贡献。

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