Shell launches My Miles Matter rewards program

摘要

Shell Lubricants has launched its "My Miles Matter" loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products. According to the company, the program allows members to earn reward miles by purchasing select Shell Rotella products and services. Those miles can then be redeemed for a < variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared toward truckers and their interests.