A reward granting device includes a determination unit that determines whether address information from a user terminal corresponds to reward address information, a reward-related information generation unit that generates reward-related information indicating that a website indicated by the address information is a website related to reward granting when it is determined that the address information corresponds to the reward address information, and a transmitting unit that transmits the reward-related information to the user terminal. A user of the user terminal can thereby recognize that the address information in an access request is relevant to reward granting, and therefore an access to the website by the user is encouraged, motivated by reward granting. Accordingly, the opportunities to view a specific website are increased.
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