Next stop for cruising: China

摘要

Back in the 1990s,cruise lines aggressively targeted US land-based vacationers, wooing sceptics to sea. In the 2000s, the cruise majors set their sights on Europe. In 2015, the focus has shifted to another frontier: China. There are clear parallels between the China strategies of Carnival and Royal Caribbean and their earlier campaigns in Europe, where they pursued various schemes simultaneously.