Use email for a targeted, timely and cost-effective loyalty strategy

摘要

With a large segment of customers who are loyal and enthusiastic about its products, handheld-computer maker Palm Computing (a subsidiary of 3Com Corp.) in Mountain View, CA, is now focusing its efforts on retaining that base and increasing its customer profitability. How? The company's InSync Online email service, which was launched in February, keeps customers informed about new product developments, special offers and user tips on a timely basis.