Can you identify your current customers? Here are 4 places to look

摘要

Do you have a good fix on your customer base? Many companies assume they know exactly who their customers are, but few know their customers as well as they should. In fact, some have embarrassingly little information, says Terry Varva in Improving Your Measurement of Customer Satisfaction. Varva is president of Marketing Metrics, a customer satisfaction and retention consulting firm in Paramus, NJ.