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CUSTOMER PORTFOLIO OF A CONSUMER GOODS BASED VIRTUAL STORE: IDENTIFYING CUSTOMER SEGMENTS WITH CLUSTER ANALYSIS

机译：基于消费品的虚拟商店的客户组合：识别集群分析的客户群

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Begüm HATTATOĞLU; Çağla ŞENELER; Fazlı YILDIRIM; Gökhan ŞAHİN;
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CUSTOMER PORTFOLIO OF A CONSUMER GOODS BASED VIRTUAL STORE: IDENTIFYING CUSTOMER SEGMENTS WITH CLUSTER ANALYSIS

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