Develop a salesforce oriented toward customer retention

摘要

As companies change sales strategies from customer aquistion goals to customer retention-, responsibilities for sales staff have become more oriented toward customer service. If you want to ensure that new sales staff are focused on customer loyalty and retention from the start, it may be time to evaluate your current sales job design. Too often, companies create sales job descriptions without going through a job design process, which can result in staff who are not aligned with your company's customer retention goals.