GOOGLE AD TECH SUPPLY CHAIN DOMINANCE ‘HARMING BUSINESSES AND INDIVIDUALS’

摘要

Google’s dominance in the advertising technology supply chain is harming both companies and individuals, the ACCC says in a report published on Tuesday. (Continued) The Australian Competition and Consumer Commission had undertaken an inquiry into the ad tech sector beginning in March last year. It said it had identified significant competition concerns and likely harm to publishers, advertisers and consumers. A preliminary report was issued in January this year. Google was found to have a dominant position in key parts of the ad tech supply chain and the ACCC estimated more than 90% of ad tech impressions traded via this chain passed through at least one Google service.