EFFECTS OF AN INTRODUCTORY LETTER ON RESPONSE RATES TO A TEEN/PARENT TELEPHONE HEALTH SURVEY

摘要

The authors conducted a pilot study in preparationfor a larger investigation that will rely on telephone surveys to assess select health behaviors of teens and their parents, with a focus on indoor tanning. This study used a randomized design to assess the impact of a presurvey letter on response rates to a telephone survey, as well as prevalence estimates of ever having used an indoor tanning facility. The letter did not have a significant effect on response rates or prevalence estimates in the two cities under study. Findings suggest that researchers should not assume that a letter sent in advance of a telephone survey will necessarily increase response rates enough to justify their use.