Introduction to the special issue: strategic marketing - new horizons in theory and research

Rudd John M.; Jaakkola Matti; Marshall Greg W.

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Introduction to the special issue: strategic marketing - new horizons in theory and research

机译：特刊简介：战略营销-理论和研究的新视野

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来源
《European journal of marketing》 |2016年第12期|2070-2076|共7页
作者
Rudd John M.; Jaakkola Matti; Marshall Greg W.;
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Univ Warwick, Warwick Business Sch, Coventry, W Midlands, England;

Univ Southampton, Southampton Business Sch, Southampton, Hants, England;

Rollins Coll, Winter Pk, FL 32789 USA;

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Introduction to the special issue: strategic marketing - new horizons in theory and research

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