Theorizing with managers to bridge the theory- praxis gap Foundations for a research tradition

Brodie Roderick J.; Nenonen Suvi; Peters Linda D.; Storbacka Kaj

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Theorizing with managers to bridge the theory- praxis gap Foundations for a research tradition

机译：与管理人员进行理论联系以弥合理论与实践之间的差距研究传统的基础

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摘要

Purpose - The purpose of this paper is to refine an agenda concerning the theory-praxis gap to develop a foundation for a research tradition.

机译：目的-本文的目的是完善有关理论与实践之间差距的议程，为研究传统奠定基础。

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来源
《European journal of marketing》 |2017年第8期|1173-1177|共5页
作者
Brodie Roderick J.; Nenonen Suvi; Peters Linda D.; Storbacka Kaj;
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作者单位

Univ Auckland, Dept Mkt, Auckland, New Zealand;

Univ Auckland, Grad Sch Management, Auckland, New Zealand;

Univ Nottingham, Business Sch, Nottingham, England;

Univ Auckland, Grad Sch Management, Business Sch, Auckland, New Zealand;

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正文语种 eng
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关键词
Theory-practice gap; Abductive reasoning; Collaborative theorizing; Pragmatic realism;

机译：理论与实践的差距;归纳推理;合作理论;务实现实主义;

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7. Theorizing with managers to bridge the theory-praxis gap [O] . Roderick J. Brodie, Suvi Nenonen, Linda D. Peters, 2017

机译：与经理理论化以弥合理论 - Praxis差距

Theorizing with managers to bridge the theory- praxis gap Foundations for a research tradition

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